Car sales, especially luxury car sales, have been on the wane lately in the US market, but don’t tell Jaguar that. The European auto maker is too busy hitting record sales to notice. Sales surged 59 percent in the first seven months this year, leaving virtually every competitor in the proverbial dust.
For perspective, consider that Volvo trailed a distant second with a 29 percent increase in sales. And most of Jaguar’s competitors, including Acura, BMW, Cadillac, Lexus, and Mercedes, saw sales drop this year.
It Pays to be Popular
“We couldn’t be more tickled,” Chris Marchand, executive vice president of operations at Jaguar Land Rover North America, told Bloomberg. “Foot traffic in dealerships has more than tripled.”
Jaguar’s current bestseller is easily the F-Pace, accounting for nearly half of Jaguar’s sales last month.
From Bloomberg:
“The brand overhauled its entire lineup in less than a year, rolling out a new version of its midrange XF sedan in November, followed a few months later by an updated XJ, its most expensive sedan. In May, U.S. dealers started selling two all-new models, the entry-level XE sedan and the F-Pace, Jaguar’s first SUV.”
