If you’re a Mercedes Benz fan in love with technology, prepare to get excited. Mercedes new MBUX smart multimedia system and in-car voice activated assistant is about to revolutionize the infotainment system in cars, not only vastly expanding its usability and functionality, but also upping up the fun ante.
“MBUX is not the underpowered, underwhelming voice input system carmakers have been pushing on consumers for around a decade now,” writes Darrell Etherington in TechCrunch. “Instead, it’s a learning, smart and connected platform built upon Nvidia’s powerful GPU technology. For maybe the first time, using an in-car infotainment system felt to me like an actual pleasure, rather than doing something that ranges from ‘bad’ to ‘adequate’ on the user experience scale.”
Easy to Use at 70+MPH
The screen is responsive and interaction is simple. That way you can access its broad range of features even in bumper to bumper Cincinnati commuter traffic.
“Even when you do want to drill down to be more specific, there are shortcuts built in, thanks to the way MBUX learns your preferences and presents them through a ‘Suggestions’ shortcut that’s just a tap away from the main screen,” Etherington explains. “These will offer suggested destinations, music, cabin comfort settings and more based on what it learns about your habits, your schedule, and your preferences. They also follow the driver around, and are attached to their profile – which can even follow you from vehicle to vehicle if you’re switching between Mercedes cars equipped with MBUX.”
It is clear that the car electrical specialists of the future will have to be computer geeks too. That’s all well and good because our BMW mechanics can geek out with the best of them. And of course voice automation certainly makes those interactions easier, especially since it sounds like BMW is launching one that actually works. (We’re looking at you, Siri!)

