You don’t need to be a Mercedes mechanic to know that Mercedes are valuable cars. They are reliable, have a reputation for great quality and are built to last. And in addition to making valuable cars, the brand itself has also become very valuable. In fact, a new study named Mercedes as the most valuable car in the world, surpassing Toyota to take the title.
“Brand Finance says that Mercedes managed an impressive 24 percent year-over-year growth in its brand value to $43.9 billion. Toyota fell by 6 percent and now sits at $43.7 billion, which Brand Finance blames on the Japanese automaker’s comparatively weak position in China. New car buyers in the Chinese market have been slow to warm up to Japanese automakers, but they’re keen on aspirational luxury brands.”
Volkswagen Group Holws Title for Group Entity
When it comes to car manufacturer portfolios that include a number of brands under the same larger entity, Volkswagen Group currently holds the title. That company includes VW, Audi, Porsche, Lamborghini, and several other brands, and has a portfolio worth more than $75.8 billion.
Some Chinese players are also big players in the global car market, despite being relatively unknown names outside the Great Wall. Haval, Geely, BYD, Baojun, and Foton are all making great financial gains.
Aston Martin was the golden child last year. The company had grown over 268 percent that year and now has a brand value of $3.6 billion.
The repairmen at our Cincinnati auto garage may not be billionaires, but they still love what they do. If you have a European car that needs specialized care, give us a call. We are the specialists in European and vintage cars in the Cincinnati area.
