It’s no secret that Jaguar is trying to get in on the electrical car market, but US sales are struggling, especially in Cincinnati where plug-in stations are few and far between.
Jaguar recently announced a $5,000 dealer discount plus a $7,000 Allowance Credit. The deals aren’t applicable to leases and are only good for in-stock 2019 I-Pace models.
Jaguar’s Incentive for Tesla Owners
But the company has now decided to go head to head against Tesla and give that iconic electric car maker a run for its money. Tesla owners can get an additional $3,000 Tesla Conquest incentive.
That’s $22,500 incentive to drive an electrical Jaguar in Cincinnati. Which is good because owning the I-Pace requires a chunk of money.
Green Car Reports breaks down the price and explains why the market has been slow to respond:
“With the I-Pace’s starting price of $70,495, including the $995 destination charge, that means the price could be down to $47,995—or even lower if you have additional local or state incentives that apply. That’s a true luxury vehicle for almost exactly the price of a very simply equipped base Tesla Model Y.
“No single reason appears to blame for the I-Pace’s struggling sales. Globally, Jaguar has sold about 10,000 cumulatively, which doesn’t make the model a failure by any means. Stateside, it’s moved just 1,522 I-Paces from January through July—a small fraction of the numbers Jaguar had suggested leading up to launch.”
Own a Jaguar? Stop on By!
So if you own a Jaguar i-Pace, bring it by our Cincinnati auto garage. Not only are many of our Jaguar mechanics electrical specialists, but we’d love to check out this beautiful car in person. You can always rely on us for quality service. We bring over 60 years of combined experience to Jaguar specialty repair.