The future looks bright for Jaguar and Land Rover.
That’s because the parent company of the two car manufacturers, Tata Motors, is making steadfast but patient investments in these vehicle lines, and it’s beginning to pay off.
“Land Rover, riding the global boom in SUV sales, is setting the pace and making the lion’s share of JLR’s profits right now,” Automobile Magazine reports. “Jaguar, a latecomer to the SUV party with its new F-Pace, is playing catch-up as it moves away from relying on increasingly unfashionable sedans and niche-market sports cars.”
Jaguar’s First Electric SUV
Due out in 2018, the all-electric I-Pace SUV is Jaguar’s first zero-emission vehicle. Our Jaguar electrical specialists are pumped. Granted, it’s a bold approach and quite a retrofit for Jaguar, but the payoff should be big if Jaguar gets it right. It will have to wrestle issues such as scalability, battery performance, and temperature control, but who ever said anything worth doing was easy? As anyone who owns a European car knows, quality is its own reward.
A Land Rover and Jaguar Love Child
Land Rover is taking a more steadier approach to innovation, but why fix something that isn’t broken? Anyone who’s ever worked on Land Rovers can attest to that. But still some subtle change is good. The stylish new Range Rover Velar will be the first Land Rover to implement Jaguar architecture.
As Automobile Magazine explains, “D7a, which underpins the XE and XF sedans and the F-Pace SUV. Positioned between the Evoque and the Range Rover Sport, the Velar is a late entry into the sporty SUV segment, but Gerry McGovern’s pretty design means it should be a strong seller.”
