At European Auto Specialists, we don’t just geek out over the engines of cars. We love the entire package, from what’s under the hood to the design, marketing, and technology of beautiful European cars. And yes, our BMW mechanics love it when their Pandora stations segued automatically on test drives. We’re only human, after all.
That’s why we are very excited to read about BMW’s vision of technology and how that should affect not only how it markets cars, but how the driver can communicate with every aspect of the car. We may be car mechanics, but we’re also tech geeks at heart.
Essentially, the company is increasing its collaboration process in order to better embrace technology in a rapidly evolving digital world. “As digital technology becomes increasingly advanced and ubiquitous, and devices become more integrated and interdependent, collaboration is becoming more important,” NBC’s digital reporter Anmar Frangoul explains.
Sharing is Caring
One aspect of the collaboration involves sharing data with competitors. They may face off in the marketplace, but ultimately each company benefits from safer driving and a more ubiquitous technology. That is one reason why the digital mapping and location services business HERE was acquired by BMW, Daimler and Audi.
“Why not (share with)… Audi or Daimler this data, because we don’t want car accidents, whatever the competition,” Jens Monsees, BMW Group’s vice president of strategy digitalization, told CNBC. “We can learn from… (Silicon) Valley that… Google and Apple and maybe Amazon, they are competing on one hand… On the other side, they are helping and supporting each other in a bigger sense.”
Sounds like a win-win for everybody. After all, openly sharing information and inclusive collaboration are at the heart of any car troubleshooting.
