BMW is electrifying the highways, and plans to light up the electric car market even brighter in the coming years. The German carmaker plans to more than double its sales of hybrid and electric cars by the end of 2019.
So far, BMW is on the right track. The company hit its target of selling more than 100,000 electric cars globally in 2017, “benefiting from strong demand in western Europe and the United States for models such as the i3 and the 2-series plug-in hybrid Active Tourer,” CNBC reported.
That’s a 60 percent increase over the the 62,255 electric cars BMW sold last year.
And in 2018 BMW expects deliveries of electrified vehicles to increase by a “medium double-digit percentage”, BMW’s Chief Executive Harald Krueger told Reuters. “Electric mobility is the indicator where I measure our success.”
Cashing in on the Electric Car Market
An electric car pioneer in electric cars, BMW launched the i3 hatchback in 2013, but sales struggled for some time. As a result, management debated about whether to go all-out for electrification. But the company has since decided to double down on the electric gas pedal with plans to have 12 fully electric models by 2025 with a range of up to 700 kilometers.
In December, U.S. EV battery company Solid Power announced a partnership with BMW to develop the next-generation solid-state battery technology for use in electric cars.
So in the future, when you call us up and say, “Hey, fix my BMW,” there’s a good chance our electrical specialists will be in on the job. Talk about solid job security when it comes to repairing BMWs.
