BMW & Jaguar Land Rover Pool Resources to Develop Electric Tech

Posted 7/22/19

There’s been a trend lately of automotive powerhouses teaming forces to leverage the electric car market. Add BMW and Jaguar Land Rover to the mix. The 2 European car companies have decided to partner in development of electric motors, transmissions and power electronics.

“Together, we have the opportunity to cater more effectively for customer needs by shortening development time and bringing vehicles and state-of-the-art technologies more rapidly to market,” said Klaus Froehlich, a BMW board member

Teaming Up in a Challenging Market

The move comes as both companies have struggled to maintain profit among falling car sales and escalating costs. At the same time, both need to invest in new technologies — especially green energy as environmental standards become more stringent and consumers demand more environmentally friendly alternatives.

“Carmakers are much less precious about sharing electric car technology because it is much harder to create product differentiation with electric car tech,” stated Carl-Peter Forster, a former chief executive of Tata Motors and a former BMW executive. “They all accelerate fast, and everybody can do quality and ride and handling.”

Collaborative Research, Separate Products

Both companies will save costs through shared research, shared production planning, and by jointly buying electric car components. As both companies develop the technology, they’ll each produce their own electric drivetrains that result from the collaboration.

“We’ve proven we can build world-beating electric cars but now we need to scale the technology to support the next generation of Jaguar and Land Rover products,” said Nick Rogers, Jaguar Land Rover’s engineering director.

The push for electric technology, as well as smart and self driving tech, will demand that more companies team up for the greater good. We’re all for that at our auto repair shop in Cincinnati. It makes for a better world — which is a win-win for everybody!

Why You Might Need a Cincinnati Brake Flush Service

Like everything else on your car, your brake system will wear out overtime. This includes more than just the pads and rotors. The rubber in the valves in the master cylinder, calipers and wheel cylinders can deteriorate. This can let moisture and debris leak into the system, which will contaminate the brake fluid. The moisture can also cause the parts to rust, which can further gunk up the brake fluid. That’s why we sometimes recommend a brake flush service to our Cincinnati customers. Though some will recommend one every 30,000 miles, it really depends on how contaminated the brake fluid is. We prefer to inspect the brake fluid. If the fluid is light brown and fairly clear, you should be okay. If it’s dark brown, your brake fluid should be changed and the system flushed.