Apparently BMW and the Rooster have at least one thing in common: 2017 is their year. In the Chinese Zodiac Calendar, 2017 is the the Year of the Rooster, known for its intelligence, flexibility and confidence. Our BMW mechanics would use those exact words to describe BMW.
It’s no fluke the European car company reported one of its best January’s this year, setting up 2017 to be a record breaking year.
Celebrating its sixth consecutive record breaking year in 2016, BMW has no reason to stop that momentum as sales of BMW electric vehicles were up by 115.8% compared to January 2016.
New Generations, New Success
“We’ve started the year well, building on the success of 2016,” said Dr Ian Robertson, BMW’s Sales and Marketing chief. “We’re confident that the new models we’re bringing to market this year, especially the new generation BMW 5 Series which is about to arrive in dealerships, will ensure further momentum as the year goes on.”
